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4 Lessons You Can Learn From the Best Tourism Campaigns
Businesses in the tourism industry rely heavily on marketing to generate leads and boost conversion rates. Tourism marketing is as old as tourism itself – and it always reflects the destination and service benefits relevant to the current travelers’ needs, wants, and expectations. In other words, tourism campaigns must constantly move forward, and marketers need […]
The Vital Role of Market Segmentation in the Tourism Industry
Would you prefer to listen rather than read???? The tourism industry is an ever-growing and competitive landscape, presenting both challenges and opportunities for businesses operating within it. This is where market segmentation comes in handy. In this blog post, we will discuss what market segmentation is, the importance of market segmentation in the tourism industry, […]
This is the Way to Create Memorable Customer Journeys in Travel and Tourism
The travel and tourism industry is an increasingly competitive space, with customers expecting more personalized and memorable experiences from their trips. With the rise of technology and social media, travelers have greater access to information and a wider range of options than ever before. Journey mapping offers travel agencies a way to gain a deeper […]
Understanding a Destination Management Company
The travel industry is vertical, with more than a couple of unique business models. Knowing each one of these models can help you understand the playing field better and make informed decisions. The business model of a destination management company causes the most confusion out of all companies in the travel sector. People use it […]
Your Ultimate Guide to Personalization in Travel Industry
Over the last few years, personalization as a concept has become a central paradigm across industries. It’s one of those tourism trends that continues to be one of the main topics experts emphasize year after year. But what exactly does it imply? What is Personalization in Travel? Personalization in the travel industry refers to the […]
The 6 phases of a tourist destination’s life cycle
Would you prefer to listen rather than read???? Since the mid-20th century, thanks to factors such as the emergence of commercial flights, higher household incomes and the regularization of paid vacations, among others, tourism has become a mass phenomenon. Until then, this was an activity that had been carried out empirically, causing some tourism projects […]
All You Need to Know about TikTok Travel Marketing
Companies in the tourism industry have been using various platforms in their social media marketing mix. TikTok is a next-gen social media platform that has taken the world by storm. It’s everywhere! You can even see TikTok videos on Facebook Reels and Instagram Reels and Stories. If you are in the sector, you are probably […]
Mobile Apps as the Leading Factor Transforming the Travel and Tourism Industry
Technology can transform industries and change paradigms and best practices. It appears that the travel and tourism industry is particularly susceptible to technology, especially mobile apps. It’s actually quite logical given the number of people using smartphones and mobile apps to research destinations and book trips. In fact, a recent survey discovered that travel-based mobile […]
Introduction to 2022 Travel Trends: What is Slow Travel, Where Did it Come From, & More
The behavior patterns of travelers and their expectations and needs are all subject to change. Add to it the economic, political, and other factors such as an unforeseen worldwide pandemic, and you have yourself quite a dynamic market. However, travel industry organizations must adjust to these changes and accommodate the current needs of travelers. The […]
How to sell tour packages in 3 easy steps
The tourism industry is one of the most competitive, the range of offers far exceeds the level of demand (which is already very high). If we add to all this the complex circumstances caused by the coronavirus pandemic, the entire tourism sector is facing one of the most challenging periods in its history. According to […]
Positive and negative effects of Social Media on the Tourism industry
Would you prefer to listen rather than read???? The social media phenomenon has this incredible power to impact various industries. The tourism industry seems to be very susceptible to the effects of social media platforms. To what extent, though? The travel industry is among the early adopters of new technologies and solutions. Social media networks […]
The Importance of Customer Service in the Travel Industry. Interview With Beatriz Yummi
Did you know that it costs five times as much to attract a new customer than to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoiding customer acquisition costs. It’s a well-established fact that 44% of companies have a greater […]
7 Keys to creating a successful tourism product
Within the competitive tourism sector, innovation, and the offer of products to propose stands out as one of the real competitive advantages and differential elements to navigate with strength in this tough market. The tourism product becomes an important resource to work to attract a different audience and diversify the philosophy and brand of our […]
Understanding the Important Role of Technology in Tourism Marketing
The travel industry has always been thriving on technological advancement. However, some tech pops up in the real world more while other solutions are nowhere to be seen. For instance, under the hood of a modern marketing strategy, there is nothing but technology. Yet, since it remains invisible, the importance of technology in the tourism […]
The Most Efficient Destination Marketing Strategies and How to Implement Them
Destination marketing is not a brand new thing in the tourism industry. Many hotels, restaurants, and even OTAs saw great value in making a particular destination highly popular. Most of the challenges in the past came from technological restrictions. Today, with a valid digital marketing plan, one can run countless campaigns to increase the popularity […]
How to Increase Your Market Share on Distribution Channels and Gain Loyalty on the Way
In the post COVID era, the travel industry made a more profound transition into the digital world, with new product developments, new apps, Api´s, revenue management tools, new marketing channels, etc. But now, the question is, how to let your clients know about all these new tools? Is a marketing campaign enough to make these […]
How Sales Departments in the Travel Industry are Dealing with Innovation
The world of travel tech is very dynamic, making it hard to catch up with the latest developments. Hotelmize entering a partnership with Juniper is one of the latest developments in the sector. To help you catch up with what it implies and what it means for the travel agencies, we’ve invited Astrid Kastberg, Europe […]
How To Generate Leads For Travel Business: The 6 Best Strategies
Wondering how to reach your potential guests? Today’s traveler uses a variety of avenues to research and book their trips – including both online and offline methods. If you want your travel business to be visible to potential guests, you need to set up a marketing strategy that will effectively generate leads and convert bookings. […]
Top 3 ideas to increase sales in your travel business
Increasing sales for a travel business is a balancing act of retaining your existing customers and finding new ones. You probably wondered many times how to increase sales in the travel business, right? We will give you some tips on how to make it by doing these 3 things properly: This article will provide ideas […]
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