The role of the travel intermediary has been around for almost 180 years. The term “travel intermediary” was coined after travel group impresario Thomas Cook guided his first excursion of 485 people to a campaign in Leicestershire and charged them each a shilling for the journey and his guidance. He then followed this campaign by […]
People searching for online travel agencies in India will be surprised by how many there are in the market. But, as with any other business model, there are no two OTAs alike. Some will always be better than others in terms of reliability, the attractiveness of their offers, and the size of the supplier network. […]
The rise of online travel agencies (OTAs) is one of the most dramatic examples of the digital transformation of business and society over the last 25 years. The travel industry growth statistics are very favorable as well and OTAs are taking advantage. In a relatively short space of time, OTAs – from giants such as […]
“Once a year, go someplace you’ve never been before.” Dalai Lama The travel and tourism industry is one of those that continually bring innovation into the niche. New trends, such as travel technology, keep shifting the tide and changing the face of the industry as we know it. As the industry evolves, increasing bookings and […]
Online travel agents (OTAs) are one of the key distribution channels that hotels have at their disposal in order to market and sell their room nights. This article investigates the relationship between hotels and OTAs and answers some key questions: Are OTAs good for the hotel industry?How much OTA commission do hotels pay?How important is […]
Online travel agents must evolve to overcome today’s challenges while remembering why customers loved them in the first place The outlook for the international travel industry remains broadly positive, although price growth is expected to slow. Despite a projected 3.5 percent growth for the global economy in 2020, airfares are set to increase by a […]