How to Maximize profits from your hotel booking segment
The rise of Cloud services and the still-evolving potential of big data have brought a revolution to the travel industry which is still playing out, as noted by McKinsey as far back as 2012. One of the many benefits brought by big data is the ability to predict price fluctuations in hotel rooms and vacation […]
What is the look-to-book ratio and how you can improve it
What is the look-to-book ratio? The look-to-book or look to book ratio is exactly what it says it is: a comparison of the number of people who visit a website with the number who make a booking. This ratio, if used with other important key performance indicators, can help travel companies understand how effective their […]
How Mize creates value for clients with the data network effect
At Mize, we are proud to deliver value to our clients with data-driven solutions. Our mission is to allow for a better business environment in the hotel booking industry by increasing profitability and ensuring the existence and growth of the industry’s key players. How do we achieve this? It all starts with the data. What […]
Demand Forecasting: Factors Affecting It, Why It is Important, & More
Markets of all sizes around the globe are becoming oversaturated. Meanwhile, harsh competition has made them volatile as well. Consumers have access to more information, which tremendously helps them in making the right purchasing decision. All of it makes the future uncertain for businesses. How does a business thrive and achieve objectives in such a […]